Data analytics is certainly not a new concept. It’s something we have been fascinated with, both personally and professionally, for decades but its an area which continues to see dramatic change when it comes to our understanding and indeed our application analytics tools. Data is key to transformation. We knew that already. But what we don’t know, as much as we love discussing it, is how far data analytics can truly take us. In order to try and understand where we can go, Transformation Executive Paul Bailo joins the Digital Insight to take a look at where we are. What are we seeing right now in terms of our data analytics maturity and what does it say about the opportunities ahead of us?
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