How brands are eroding subscriber trust and enabling disloyalty…

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Bhavesh Vaghela, CEO of Singula Decisions, joins a special episode of The Digital Insight as we we explore how over-the-top (OTT) TV subscription brands consistently show ‘narcissistic’ tendencies, which can erode subscriber trust and ultimately make them disloyal.

This is part one of a three part series with Bhavesh, as we explore the Psychology of a Subscriber report. 

Stay tuned for parts two and three coming soon.

Download the report now at:

Psychology – Singula Decisions

What happens after your customers sign up? Learn about the psychological and emotional issues that consumers face over Billing, Upgrading and Downgrading when subscribed to OTT brands such as Amazon, Disney+, Netflix and NOW TV.

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