Differentiate with digital: Designing your digital experience ecosystem with Laurence Parkes, CEO of Rufus Leonard
Organisations that use technology to make a meaningful difference to people’s lives grow four times faster than their competitors [Forrester]. To tap into this potential, brands need to overcome digital sameness to deliver an experience that drives sustained competitive advantage, resilience and growth. Increasingly an organisation’s mission (expressed in its brand strategy) is delivered through its digital activities. It’s therefore essential to have the digital ecosystem (platforms, people and processes) that can deliver your brand promise.