The rapid rise of the internet has made shopping much more convenient and easier for consumers. In turn, retail shops…


The rapid rise of the internet has made shopping much more convenient and easier for consumers. In turn, retail shops have suffered from lower footfall and sales – leading to the closure of many small as well as big high street brands. To entice people to come into stores, retailers have had to take drastic actions. One of the biggest decisions has been to integrate technology within stores to make the buying experience more interactive and easier.  An innovative measure taken by some brands has been to introduce facial recognition payments. Which is essentially a biometric system which captures the geometry of an individual’s face to verify and authenticate a payment from them. analysed the latest findings from Mindshare, who surveyed 5,000 Brits to discover how comfortable they would be using facial recognition technology in a range of situations. found that Brits are most comfortable using facial recognition technology to unlock their phones (50%). 

Thereafter, 47% are happy to utilise facial recognition software as a substitute for a boarding pass on flights. Interestingly, 42% like the idea of using facial recognition technology to log into websites/apps. Whilst 33% don’t mind going through a facial recognition process to enter their home/car. Currently, only 32% feel relaxed and willing to use facial recognition to pay for goods and services.  On the other end, Brits are least comfortable about using facial recognition on others (17%) and likewise, other people using facial recognition on them (17%). 

Which product categories are Brits most open to using facial recognition payment? 
Household Products69%
Groceries and Food64%
Beauty and Toiletries61%
Clothing and Shoes55%
Electronics 48%
Health and Pharmacy 42%

Additionally, surveyed 544 Brits to find out which products categories Brits would be most open to paying for via facial recognition. From this, OnBuy found that Brits are most open to purchasing household products (69%) through facial recognition. Subsequently, 64% would use facial technology to buy groceries and food. Whilst 61% will do the same for beauty and toiletry items.

Contrastingly, Brits are least open to using facial payments when making holiday/travel transactions (30%). Overall, from the those surveyed, 65% feel they better need to understand facial recognition technology to be more confident and willing to use it as a form of payment. 


Related Stories

Issue 32 of Interface magazine is live!

Our cover story this month explores how Wei Li, Vice President & GM for AI & Analytics at Intel, and his team are powering Artificial Intelligence to enable the digital journey from data to insights

Digitalisation of procurement is a top priority – Globality

There is an urgent need for the digitalisation of the procurement function, according to a new report from leading smart sourcing solutions organisation Globality

EyeCare Partners: Procurement transformation at scale

EyeCare Partners works in partnership with clinicians and healthcare leaders to achieve the best patient and business outcomes and this…

Issue 31 of Interface magazine is live!

This month’s cover story reveals the cycles of transformation, being led by CDO Lucho Torres, which are driving the disruptive digital journey at Peru’s second largest financial services group

Issue 30 of Interface magazine is live!

This month’s cover story explores the customer-centric digital transformation journey of leading insurer AXA being led by UK & Ireland CIO Darrell Ryman

Channelling demand to drive bottom line value through exceptional shopper experiences.

Procurement channel optimisation is a holistic approach to maximising the performance of, and value from, companies’ external spend and digital…

Welcome to another packed issue of CPOstrategy!

Our cover story reveals a massive procurement transformation programme at Zendesk

Issue 29 of Interface Magazine is live!

Our cover story examines how Microsoft is accelerating innovation for sustainable growth by providing specialised solutions supporting financial health for enterprises and their customers in the Azure cloud

Sustainable and ethical procurement practices increase trust.

Sustainable and ethical procurement practices increase trust and confidence.

We believe in a personal approach

By working closely with our customers at every step of the way we ensure that we capture the dedication, enthusiasm and passion which has driven change within their organisations and inspire others with motivational real-life stories.