Avi Sarel, Director of Procurement at AlumEshet, discusses the great benefits of shared knowledge, overcoming supply challenges, and why the business is prepared for anything as it grows

Avi Sarel, Director of Procurement at AlumEshet, discusses the great benefits of shared knowledge, overcoming supply challenges, and why the business is prepared for anything as it grows


An architectural leader in Israel, AlumEshet is an excellence-driven organisation that seeks innovation and celebrates the human side of the industry. On joining the AlumEshet team 11 years ago, Avi Sarel, Director of Procurement, found the purchasing department to be lacking. The structure was extremely basic and only really provided back-office functions for the production activities of AlumEshet. Plus, database systems were in their infancy. Sarel had a major task on his hands.

His priority was making procurement a key function at the core of the business. The question is, has he achieved this over the last decade? And if so, how?

Sarel’s ambition led him to collect information and expertise from a variety of sources: employees with a wealth of professional knowledge, other peers from within the industry, and both domestic and international suppliers. This was his starting point for developing a fit-for-purpose procurement function.

Avi Sarel, Director of Procurement at AlumEshet

“I realised that the purchasing department could draw on that professional knowledge and learn from our local and foreign suppliers,” says Sarel. “Once we succeeded in gathering that information, the department became stronger in two aspects: first, it became an informational hub that concentrated, processed, and communicated data, and second, the vast professional experience of the procurement team earned us a well-deserved place at the table for crucial decision-making.”

Sarel refers to this as an “informational infrastructure”. Once the foundation of it was laid, the data could be analysed. What Sarel found was that the breadth of this professional knowledge was so vast, that to use it effectively the business leaders had to divide and conquer. Read the full story here!

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