Ecommerce sales increased at their highest rate since late February, shooting up 25% during the week that ended April 20, according to Signifyd’s Ecommerce Pulse data on the rapidly changing retail trends during the global Coronavirus pandemic.

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The jump far surpassed the previous record of 17% recorded the week ending April 6. It also contributed to an 85% increase in ecommerce spending overall since late February. Signifyd is a global leader in ecommerce fraud prevention technology (company info below).

Below are key trends & data from this week’s Pulse report (14th-20th April):

Auto, Parts and tyres:

Up 56% for the week, building on a positive run that started more modestly at the end of March. The category is now up 90% for the entire Ecommerce Pulse period, which started Feb. 25.

Commodities & Collectibles:

Saw one of the largest weekly increases early on, was again a high-demand category with sales up 61%.

Fashion, Apparel & Luggage:

 a category that had been more battered than benefited by the shift in consumer spending was up 38%.

Electronics:

experienced some much-needed relief, with revenue up 38% for the week, a far better showing than early weeks of double-digit losses, followed by gains in the low single digits.

Consumer Medical Supplies & Supplements: 

Consumers returned after four weeks where the category’s change in sales ranged from a low of declining by 18% to a high of being up just 8 percent.

Consumer packaged goods: 

Including toilet paper, paper towels and cleaning supplies — was up 13% after four straight down weeks, including a 21% drop in late March.

Leisure & Outdoor: 

Which includes games, toys, puzzles and indoor exercise equipment, is up 141% for the period.

For more statistics, graphics & insights, see here: COVID-19 Weekly Pulse Report for Ecommerce.

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