Brother and Datalogic join forces for Auto-ID subscription service

Brother UK has partnered with Datalogic to provide technology resellers with the opportunity to buy Auto-ID products on subscription. The ranges of both vendors will be made available...

Brother UK has partnered with Datalogic to provide technology resellers with the opportunity to buy Auto-ID products on subscription.

The ranges of both vendors will be made available through Brother’s Managed Label Service (MLS) platform, which will give businesses the option of spreading the upfront cost of new labelling and scanning devices, software, services and supplies over a monthly payment plan.

The move will include Datalogic’s barcode scanning hardware and partners supplying the equipment will be able to simply integrate Brother labelling devices into customer deals via MLS, and vice versa.

The vendors say the partnership will make it easier for resellers to specify label printers and barcoding technology for bespoke Auto-ID systems, and provide them with access to a joint technical support team.

Ged Cairns, head of Auto-ID business unit at Brother UK, said: “Customers are increasingly looking to buy all hardware, software and solutions as a service, as they look to simplify purchasing decisions and turn capex into opex for affordability.

“Vendors working side-by-side can help partners responding to these changing customer needs faster, by providing considered guidance and expertise of how technology can work as part of a full system and by supporting one another through shared payment platforms.

“With Datalogic by our side, we’re well positioned to help partners as they handle the growing demand for Auto-ID systems.”

Jonathan Brown, UK&I Channel Country Manager, at Datalogic, added: “Brother’s MLS platform is providing another string to partners’ bows as they target growth in the Auto-ID market, so it’s an excellent platform to open up to the resellers we work closely with too.

“Our new partnership recognises the value that two vendors working together can provide resellers, which is especially helpful for those breaking into the Auto-ID market for the first time.”

The move follows Brother UK’s Auto-ID team striking a new deal with specialist distributor BlueStar, which will now carry the company’s thermal and mobile print range as part of a pan-European arrangement.

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